AT&T U-verse: Reindog Campaign
This has always been one of my favorite campaigns. We created an email and landing page to drive acquisitions for AT&T U-verse. We also developed a holiday e-card generator to drive brand awareness.
This was one of those magic moments when we went far beyond the client ask and it paid off. We had fun with the brand, attracted new customers and played with some seriously smoochable pooches.
Winner Internet Advertising Competition 2008 Outstanding Microsite/Landing Page
Teaser Email
Follow-up Email
Landing Page
eCard Generator
Agency: Javelin
Art direction: Gary Baer and Jess Stehlin