strategy | creative direction | copywriting
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Brand Marketer • Creative Director • Writer

Blending a passion for creative and strategy to create work that matters for brands and their customers.

Michaels' Easter Radio Campaign

 

I had the opportunity to write several radio ads to support Michaels’ 2013 “Make Your Happy” Easter campaign. These were particularly fun to write as the main characters in this concept were inspired — at least in part — by my relationship with my brother. Though I confess, my brother never tried to convince me to dye my hair with food coloring. That was pure fiction.

 

30-second Stories


15-second Tips and Tricks

Agency: Javelin