MetroPCS Onboarding Email Stream

While at Redonk, I spearheaded the initiative to roll out a Customer Lifecycle email program for our client, MetroPCS. At the time, their email program centered around promotions. I saw an opportunity to help grow customer engagement and reduce churn by supplementing the promotional program with communications based on behavioral and lifecycle triggers.

Before leaving Redonk, I was able to champion the strategy and we launched the first phase of the program — a new phone onboarding email stream.

This project has been password protected in order to protect the privacy of the client and agency for which it was created. Click on the image below to enter the password and view the work. (No password? Shoot me an email or take a guess.)