strategy | creative direction | copywriting


Where I've been, what I've done and who I did it for.


the elevator pitch

Killer creative
When it comes to balancing the need to serve the customer, serve the business and
even please the occasional award committee, I am a veritable Zen master.

Inspired relationships
I use my passion for CLM to help brands build meaningful relationships with customers, from the first blush of infatuation to the easy familiarity of a lifelong love.

Fierce loyalty
I believe in building people up, removing barriers and giving them the runway to do their best work. I foster teams that have each other’s backs and work together to achieve common goals.

Irrepressible optimism
Tell me it can’t be done and I’ll find a way to prove you wrong. There’s nothing I love more than facing an insurmountable challenge, analyzing every angle and finding a way forward.

name dropping

AT&T, Bank of America, CompUSA, Dell, Domtar, Exabeam, Healthy Directions, ING, JCPenney, Manhattan Prep, MetroPCS, Michaels, Mitsubishi, MXEnergy, Pep Boys, Perot Museum of Nature and Science, Rent-A-Center, Salude, Simply Essentials, Tate & Lyle, Wells Fargo

street smarts

Rent-A-Center  |  April 2017 – March 2018

Senior Director, Brand Marketing
I directed every aspect of creative and messaging for the Rent-A-Center brand. I oversaw multi-million dollar budgets and managed relationships with our agencies. I revitalized our brand positioning in Puerto Rico and launched a new employer brand in the U.S. I did it all while building a team that never stopped striving to be better than we were the day before.  |  2000 – now

Freelance Brand Strategist, Creative Director and Writer
Helping clients, agencies and friends in need for more years than I care to count. Whether you need fast copy, big ideas or a bit of both, I'm ready to get to work.

Redonk Marketing  |  July 2013 – March 2015

Creative and Brand Strategist/Associate Creative Director
I obsessed about customer experience and helped lead an amazing team to deliver great work for our clients. Add a sprinkle of social marketing, a bunch of creative strategy, lots of laughter and an abundance of coffee, and you have a pretty good idea of what my day-to-day looked like.

Javelin  |  April 2007 – July 2013

Associate Creative Director/Senior Copywriter
I looked at the big picture and the details. I concepted, collaborated, presented, convinced, motivated and sold. I mentored my team, I supported my CD and I made clients happy. I did it all day, every day. And I loved every minute of it.

CompUSA  |  May 2006 – April 2007

Creative Manager
I started thinking about the pictures as well as the words. I managed a team of 18 creatives, acted as my Creative Director’s right hand and collaborated with our CMO. I presented creative to the CEO and found out that you really can appear confident — even with a stomach full of butterflies.

Javelin and Rapp Collins  |  September 2005 – May 2006

Senior Copywriter  
I switched from in-house to agency, from print to digital. I learned a new brand (Bank of America) and a new medium (email). I was introduced to the world of direct mail. And when the account moved to Rapp, they got me in the deal. 

CompUSA  |  July 2000 – September 2005

Copy Supervisor/Copywriter 
I learned that being a leader is hard work, but worth it. I got excited about big hard drives, fast RAM and high burn speeds. I wrote copy for all things print, created the copy style guide and managed a team of 6 writers.

JCPenney  |  October 1999 – July 2000

I was young. I was green. Thankfully, someone thought I had potential. The women’s catalog team took me in and taught me to write for my dinner. I used the line “the pleasure of pleather” and got away with it. I still don’t know what they were thinking.

book smarts

University of Texas at Austin

Bachelor of Arts in English with Departmental Honors
6-week International Study Abroad Program in Lyon, France

bragging rights

DFW American Marketing Association Marketer of the Year 2013-2014 for Direct Mail Marketing, BlackBerry Pull Tab

Internet Advertising Competition 2008 Outstanding Microsite/Landing Page for AT&T U-verse Reindog

Internet Advertising Competition 2008 Outstanding Microsite/Landing Page for Mitsubishi Lancer Streaming Video Site

Internet Advertising Competition 2008 Best Financial Services Microsite/Landing Page for ING Educator’s Direct website

WebAwards 2007 Financial Services Standard of Excellence Award for ING Educator’s Direct website

CompUSA Circle of Excellence PresidentsAward for Outstanding Performance 2001 (trust me, it was a big deal)