Tate & Lyle Collateral

Although you probably haven't ever heard of Tate & Lyle, the British company has been around for more than 150 years. Chances are you eat or drink their products every day. You see, Tate & Lyle makes hundreds of ingredients used by food and beverage manufacturers to make thousands of products consumed by people around the globe. (They invented a little something called Splenda®. Maybe you've heard of it?)

Tate & Lyle recently launched a new brand and asked their strategic agency, ArchPoint, to help them figure out how to tell their story and bring the brand to life through a new suite of sales collateral. I worked with the team at ArchPoint and the marketing and product teams at Tate & Lyle to create collateral that both personifies the brand and has enough substance to be a valuable vehicle for the sales team.