Mitsubishi Email and Direct Mail

When I started writing for Mitsubishi, I had to embrace my inner gear-head and discovered a completely different tone of voice. I wrote for both email and direct mail and eventually took over as ACD for the digital work.

Lancer Evolve Launch DM

We created this campaign to launch the race car-inspired 2008 Mitsubishi Lancer Evolution. I love the way the format enriched the concept. The die-cut around the word "evolve" kept the customer focused on that one, powerful word. New layers of our story were revealed as the customer turned the pages.