AT&T Enhanced Push-To-Talk Launch Campaign

When AT&T decided to launch their new Enhanced Push-to-Talk service, we created a multi-touch campaign to introduce the service to existing customers and acquisition leads. The campaign included a teaser postcard, multiple emails and a self-mailer. We also produced 500 dimensional kits targeted to AT&T's top-tier customers and highest value acquisition leads.

I was responsible for the overarching campaign concept, wrote the majority of the copy and led the creative team responsible for developing the work.